Amine Rachad | Immersive Art & Video Mapping
Amine Rachad / Âme In Love
I create immersive experiences that bring heritage and the future into dialogue.
Video mapping. Real-time 3D. Generative AI. Each project is built end to end — artistic direction, real-time creation, delivery — by a single author.
My work explores a specific tension: how the great artistic forms of the past reinvent themselves through generative technology. Not to illustrate history. To make it speak differently.
PRACTICE:
My practice spans monumental video mapping, interactive installations, live AV performance and IMAG — the live amplification of on-stage action through real-time visual effects.
I work simultaneously as Âme In Love — immersive visual creation for institutions, brands and live events — and as Karmaâ, a musical project blending electronic textures with traditional music influences.
Two modes. One creative logic.
SELECTED WORK:
Arc de Triomphe, Paris — 2024 & 2025
Opening Ceremony, Mediterranean Games, Oran — 2022
Lausanne Cathedral — Corps en Lumières, 2021–2023
Geneva International Motor Show — 2023
Festival International du Film de Marrakech — 2023
Madhive / Cannes Lions — 2022–2023
Bentley Wellnest, Shanghai — immersive biometric installation
Hennessy Artistry, Barbados
KIA EV5 Reveal
Quai des Savoirs, Toulouse — Réminiscences Futures, 2024
Press: Sonovision (exclusive interview, issue 39), France 2, La Dépêche, Notch VFX
ACTIVE PROJECTS:
EVOLV — A live AV performance where music and monumental projection mapping are controlled simultaneously by a single artist. Five movements. One monument. No pre-render. Targeting Spring 2027.
Réminiscences Futures — A speculative AI art series exploring how classical masters might have recreated their work across time and movements. Exhibited at Quai des Savoirs, Toulouse.
FRAGMENTS — An interactive installation where LiDAR sensors track visitors in real time. Every presence reshapes the work. Every visitor becomes a co-author.
BACKGROUND:
Autodidact. Rooted in electronic music. Over 20 years of artistic practice across performance, visual art and sound.
Selected as AI Ambassador for French SMEs under the French Ministry of Economy's "Osez l'IA" initiative. Regular digital arts and AI mediation with young audiences.
Based in Toulouse. Active in France, Morocco and internationally.