top of page

Amine Rachad

BENTLEYx AC3STUDIO x PARTICULES_Purple & Blue v4 30fps - 8.00.webp

Bentley Wellnest

Client: Bentley Motors

Agency: ADR Agency

Creative Studio: AC3 Studio

Project Management: Roman Cittanuova

Creative Content: Vincent Doumax, Guillaume Clément, Alexandre Verdier, Amine Rachad

Creative and Technical Direction: Mire Dev

Technical Support: Jimniverse

Development: Alassane Alpha

Bentley Wellnest: An Immersive Wellness Experience with Real-Time Data

In a unique collaboration with AC3 Studio and Bentley, I had the opportunity to create an immersive real-time artwork that transforms physiological data into a captivating visual experience. This project, designed for the Bentayga EWB, merges wellness, cutting-edge technology, and immersive design.

Participants, equipped with smartwatches, were invited to take part in a meditation session. Their biometric data, such as heart rate and respiration, was then collected and visually interpreted inside an immersive cube. The evolution of their stress levels, transitioning from tension to relaxation, was represented through real-time particle animations. These particles also oscillated in sync with the participants' heartbeats, poetically illustrating the calming effect of meditation on the body.

The artwork provided a unique sensory experience where visitors could not only feel the physical transformation within their bodies but also preserve a visual record of it through a personalized animation, accessible via a QR code. This project embodies the core of my work: blending digital art, real-time data, and human interaction to create unforgettable visual experiences.

BENTLEYx AC3STUDIO x PARTICULES_Purple & Blue v2 - 16.42.webp

R&D

slack_imgs_c6fe137209.webp
adr_bentley_10_a1b468581d.webp
adr_bentley_2_5f13aec9c3.webp
adr_bentley_4_7d5b7883ae.webp
BENTLEYx AC3STUDIO x PARTICULES_Purple & Blue v4 - 11.04.webp
BENTLEYx AC3STUDIO x PARTICULES_Purple & Blue v4 120fps - 16.57.webp
BENTLEY 12juillet v1 30fps - 19.00.webp
New particles 01.webp
New particles 03.webp
New particles 02.webp
BENTLEYx AC3STUDIO x PARTICULES pink blue1.webp
BENTLEYx AC3STUDIO x PARTICULES 5.webp
BENTLEYx AC3STUDIO x PARTICULES pink blue2.webp
bottom of page