Amine Rachad
Bentley Wellnest
Client: Bentley Motors
Agency: ADR Agency
Creative Studio: AC3 Studio
Project Management: Roman Cittanuova
Creative Content: Vincent Doumax, Guillaume Clément, Alexandre Verdier, Amine Rachad
Creative and Technical Direction: Mire Dev
Technical Support: Jimniverse
Development: Alassane Alpha
Bentley Wellnest: An Immersive Wellness Experience with Real-Time Data
In a unique collaboration with AC3 Studio and Bentley, I had the opportunity to create an immersive real-time artwork that transforms physiological data into a captivating visual experience. This project, designed for the Bentayga EWB, merges wellness, cutting-edge technology, and immersive design.
Participants, equipped with smartwatches, were invited to take part in a meditation session. Their biometric data, such as heart rate and respiration, was then collected and visually interpreted inside an immersive cube. The evolution of their stress levels, transitioning from tension to relaxation, was represented through real-time particle animations. These particles also oscillated in sync with the participants' heartbeats, poetically illustrating the calming effect of meditation on the body.
The artwork provided a unique sensory experience where visitors could not only feel the physical transformation within their bodies but also preserve a visual record of it through a personalized animation, accessible via a QR code. This project embodies the core of my work: blending digital art, real-time data, and human interaction to create unforgettable visual experiences.