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Amine Rachad

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GINESIS — A Celestial Odyssey

Client: Ginesis
Agency: Ideactif

Location: Fondation Louis Vuitton, Paris
Audiovisual Production: Creative Motion
Staging, Artistic Direction & Choreography: Lionel Hun
Music Composition: Anthony Giordano
Sound Engineer: Teddy Marin
Show Graphic Design: Amine Rachad
Stellar Box Creative Coders: Arnaud Cassonne, Bruce Lane
Video Operators: Vincent Thenadey, Marie-Lénaïc Bui Armagnac
Performers: Tom Migne, Raphaëlle Gault, Sarah Adjou, Daniel Saad, Lia Kemendi

GINESIS — A Celestial Odyssey

In the heart of the architectural vessel that is the Fondation Louis Vuitton, a new universe was born: GINESIS. Between cosmos and capital, this immersive project merged finance, digital art, and contemporary dance to deliver a unique sensory experience — both celestial and profoundly human.

Invited by the Hybride company, I had the honor of designing the entire 3D visual universe of the show, envisioned in collaboration with choreographer Lionel, built around the world of the finance company Ginesis. The project celebrated the birth of a new corporate identity within a cosmic dimension, symbolizing growth, movement, interconnection, and rebirth.

A Three-Part Scenography:

🔹 3D Visuals for the Choreographic Performance
I developed an immersive visual language inspired by galaxies, constellations, and stellar energy flows. Dance became a journey, each movement woven into a digital sky in perpetual evolution.

🔹 Interactive Tableaux
Four interactive artworks were created to invite guests to step into this cosmic space themselves. Thanks to motion sensors, particles responded to human presence, turning each gesture into a luminous trajectory.

🔹 VJing for the Evening
As a grand finale, a live visual performance elevated the celebratory evening. The Ginesis logo, cosmic forms, and glowing particles were reinterpreted in real-time, creating a dynamic and celestial atmosphere.

Technologies and Tools Used:

  • Notch VFX for real-time animations

  • Smode for projection and playback

  • Augmenta for tracking

  • Laser Lidar for sensors

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