Amine Rachad
KIA EV5 Reveal
Location: KIA EV5 Reveal Event
Date: August 2024
Role: Art Direction, 3D Animation & Visual Design
Client: KIA Motors
Tools: AI-generated Nature Imagery, Notch VFX for Real-time Animation
Themes: Flora, Underwater Scenes, Coastal Beaches, Desert Roads
Collaboration: Developed a visually immersive experience for the KIA EV5 reveal, utilizing AI for nature-inspired imagery and Notch VFX for seamless real-time animations.
KIA EV5 Reveal – Nature Inspired Visuals
For the reveal of the KIA EV5, I crafted a unique visual experience that draws inspiration from the beauty and movement of nature. This project, centered around the harmonious relationship between technology and the natural world, unfolds across four distinct themes: flora, underwater scenes, coastal beaches, and desert roads.
To bring this vision to life, I utilized advanced AI tools to generate nature imagery. These AI-generated visuals capture the essence of natural landscapes, reinterpreting them into dynamic, fluid environments that evoke a deep connection with the world around us.
The entire animation was created using Notch VFX, a cutting-edge real-time 3D software. The result is a captivating, immersive display that showcases the EV5 in an environment that mirrors its adaptability and innovation.
This project highlights the fusion of artificial intelligence and real-time 3D technology to create a reveal experience that not only emphasizes the car's modern design but also reflects KIA's commitment to sustainability and technological advancement.