top of page

Amine Rachad

Immersive visual environment created for Madhive at Cannes Lions 2023.
Immersive visual environment created for Madhive at Cannes Lions 2023.

MADHIVE: Cannes

Lions

Motion Design, 3d animations, Vj'ing: Amine Rachad

Client: Madhive

commissionaire: B Digital Event

Event producer: Clik Event

​

I was contacted by the American company Madhive to create, for the second year running, 3D content to be played live at their Cannes Lions festival party. This year, the event was grandiose and took place at Cannes' private airport.
The brief was to create video loops, using the company's corporate identity and TV-related codes such as color bars and TV test patterns.

I've created different themes to meet demand:
-Tv's & Color Bars
-Gradient and 2D animations
-Logo & 3D shapes
-Morphing and remixing AI
-Data Tansmission & Illusions

Immersive visual environment created for Madhive at Cannes Lions 2023.

This serie will be dedicated to the test patterns and color bars. the goal is to modernize this standard by bringing a futuristic touch and fluid motions

TV'S & COLOR BARS

Immersive visual environment created for Madhive at Cannes Lions 2023.
Immersive visual environment created for Madhive at Cannes Lions 2023.
Immersive visual environment created for Madhive at Cannes Lions 2023.
Immersive visual environment created for Madhive at Cannes Lions 2023.
AI-inspired visual design created for Madhive’s brand activation.

This serie focuses on 2D animations and color gradients. We use Madhive colors and colorbars

Gradients:

AI-inspired visual design created for Madhive’s brand activation.
AI-inspired visual design created for Madhive’s brand activation.
AI-inspired visual design created for Madhive’s brand activation.
AI-inspired visual design created for Madhive’s brand activation.
AI-inspired visual design created for Madhive’s brand activation.

This time, we will put the Madhive logo on stage. Geometrical shape, liquids, metal, glass, refractions, wall destruction...a good mix to create a spectacular effect

Logo & 3D Shapes:

AI-inspired visual design created for Madhive’s brand activation.
AI-inspired visual design created for Madhive’s brand activation.
AI-inspired visual design created for Madhive’s brand activation.
AI-inspired visual design created for Madhive’s brand activation.

Previous Project

Next Project

bottom of page