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Amine Rachad
MADHIVE: Cannes
Lions
Motion Design, 3d animations, Vj'ing: Amine Rachad
Client: Madhive
commissionaire: B Digital Event
Event producer: Clik Event
I was contacted by the American company Madhive to create, for the second year running, 3D content to be played live at their Cannes Lions festival party. This year, the event was grandiose and took place at Cannes' private airport.
The brief was to create video loops, using the company's corporate identity and TV-related codes such as color bars and TV test patterns.
I've created different themes to meet demand:
-Tv's & Color Bars
-Gradient and 2D animations
-Logo & 3D shapes
-Morphing and remixing AI
-Data Tansmission & Illusions
This serie will be dedicated to the test patterns and color bars. the goal is to modernize this standard by bringing a futuristic touch and fluid motions
TV'S & COLOR BARS
This serie focuses on 2D animations and color gradients. We use Madhive colors and colorbars
Gradients:
This time, we will put the Madhive logo on stage. Geometrical shape, liquids, metal, glass, refractions, wall destruction...a good mix to create a spectacular effect
Logo & 3D Shapes:
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